Jason Hurkmans

Jason Hurkmans is CEO and Managing Director of HempBeverages.com, a curated online marketplace for hemp-derived THC and CBD beverages. He runs the business day to day: brand partnerships and onboarding, the catalog, pricing and inventory, compliance tracking, and the content on this site.

HempBeverages.com launched in 2026 and now carries 180+ drinks from 30+ brands, every one third-party lab tested and sold 21+ only.

What Jason does, day to day

• Brand engagement. Works directly with brand founders and sales teams — sourcing new brands, setting terms, and planning launches, events and cross-promotions with the brands already on the shelf.
• Brand onboarding. Takes each brand from first call to live listings: reviewing certificates of analysis and labels, building product pages with verified dose and nutrition data, and connecting inventory and order tracking. Recent launches include STIIIZY, Stereo Flower, Green Monké, Twofold Spirits and Foothills Brewing's Little Trees, Ofrenda and QRTR lines.
• HBV Brand Connect. Developed HempBeverages.com's own brand-integration app, which syncs a partner brand's products, images, descriptions, inventory, order tracking and shipping directly into the store. It powers the automated tier of our brand partner program.
• Website and store management. Runs the Shopify store end to end — pricing and volume discounts, inventory feeds from our distribution partner, state shipping rules, site performance and checkout.
• Compliance tracking. Follows federal and state hemp beverage law, including the December 11, 2026 federal deadline, and keeps our state-by-state guide and shipping map current.
• Content, SEO and AEO. Writes and edits the guides, recipes and weekly Learn articles here, structured to answer real questions plainly for both search engines and AI assistants.

Talent Group, Inc.

Jason is also the founder of Talent Group, Inc., a domain investment and development company with a portfolio of 400+ domains across hemp, CBD, cannabis, wellness, organic food, AI, real estate and finance. The company's focus is domain-to-revenue: turning strong domain names into operating businesses. HempBeverages.com is that model at full speed.

What he writes about here

Assessing a hemp beverage catalog means reading certificates of analysis as a matter of routine, comparing how brands describe the same dose in incompatible ways, tracking which states a product can legally ship to, and watching how labeling and formats behave across dozens of suppliers rather than one. That work is the basis for what Jason writes: dosing and formats, how to read a COA, category comparisons, storage and shelf life, state-by-state legal status, and the practical differences between hemp-derived Delta-9 and everything else sold alongside it.

What he doesn't write about: medical claims. Where an article on this site makes a health-related statement, it cites a primary source — FDA, CDC, NIAAA or peer-reviewed literature — rather than resting on Jason's judgment. Our articles are not medically reviewed, and questions about your own health belong with your doctor. See our editorial standards for how we source and correct.

Work with Jason

Brands interested in being carried can start at List Your Brand; retailers can apply for wholesale; sponsorship and partnership inquiries go through Partnerships.

Contact: Enjoy@HempBeverages.com · LinkedIn · TalentGroup.net